Xerox is a well-known leader in the world of production print. So how does the company's latest printer, the Iridesse, compare to its longstanding top-shelf products like the iGen and Versant-series printing presses?
It turns out there are quite a few features that serve to make the Iridesse stand out. Perhaps the most important is the feature that gives the device its name: single-pass iridescent printing.
The Iridesse combines Xerox's bright and vivid four-color CMYK printing capabilities with space for two additional dry inks on a single pass. This means that its users can enjoy full-color printing and iridescent gold and silver printing in a single pass. A recent study showed that print buyers are willing to pay a premium of 24% to 89% for specialized printing over CMYK only. Also, digital print enhancement volume is expected to reach 25 billion pages by 2020 – that’s over twice as many CMYK pages.